Saturday, July 16, 2011
My Catalog Work: Day Into Night
Photo compositing is a big part of what I do for Lamps Plus on a day to day basis. If you go to the Lamps Plus website, you'll find that almost every product featured there is also viewable in a "room scene" so that an online customer can get an idea of it might look like in a home setting. The catch is that to shoot every product in one of these settings would cost an immense amount of money. The solution is photo composite the products into scenes, using photoshop. The idea is that a room can be shot, and used over and over again, to show off different lamps, fixtures, and furniture.
Now, far be it for me to give away any trade secrets to how we do it, I'll just let these images I got off of www.lampsplus.com speak for themselves. A particular challenge I'm proud of was the one to turn day into night, as there were no nighttime shots available to be used for our outdoor lighting section. So, just keep in mind: Non of these products are really in the original shots AND non of these photographs where shot at night.
One thing I (along with the other ingenious Lamps Plus photoshop artists that do this sort of thing) have to keep in mind in doing this, is the fine line between complete realism and making the product as clear to the customer's eye as possible.